Project

Marc O'Polo

About Marc O'Polo

Marc O’Polo stands for high-class, contemporary premium modern casual wear. A preference for natural materials, high-quality workmanship and special details characterize the individual style of this international brand with Scandinavian roots.

Challenge

Launch of a new summer collection that not only emphasized the brand's sustainable approach and the use of organic materials suitable for the summer heat but also to significantly increase traffic to the collection's landing page and boost sales. Achieving these objectives required a campaign that could effectively communicate the unique value of the collection to a broad audience across Meta platforms and Pinterest.

Solution

We tackled the challenge by partnering with TENCEL™, known for sustainable lyocell and modal fibers, to highlight the summer collection's eco-friendly appeal. The strategy included

• Merging Marc O'Polo and TENCEL™ audiences with Lookalike Audiences to broaden reach and target potential customers with similar interests.

• Leveraging collection ads to effectively showcase the new summer collection, facilitating easy browsing and shopping.

• Testing creatives that were designed to evoke beach and forest vibes, emphasizing the sustainable quality materials.

Results

My management and continuous optimization of Marc O’Polo’s paid media lead the campaign successfully meeting and exceeding its objectives:

• CPLPV saw a 40% decrease vs. past summer campaign, while CTR increased by over 70% compared to the benchmark.

• ROAS increased X3 times the benchmark, CVR +133%